PENGARUH MANAJEMEN RANTAI PASOK TERHADAP PERFORMA USAHA BUDI DAYA UDANG VANAME DI PROVINSI BALI DAN JAWA TIMUR

Rismutia Hayu Deswati, Lathifatul Rosyidah, Tenny Apriliani

Abstract


Udang vaname merupakan salah satu komoditas ekspor unggulan Indonesia di pasar internasional. Udang vaname yang diekspor merupakan hasil produksi dari usaha budi daya yang tersebar di berbagai provinsi di Indonesia sehingga dibutuhkan rantai pasok yang optimal untuk mendukung kelancaran usaha budi daya tersebut. Tujuan dari penelitian ini untuk menganalisis pengaruh manajemen rantai pasokan terhadap keunggulan bersaing suatu usaha budi daya udang vaname dan dampak terhadap performa usaha tersebut. Lokasi penelitian adalah Provinsi Jawa Timur dan Bali karena konektivitas yang kuat antara masing-masing pembudi daya di kedua lokasi tersebut. Data yang dikumpulkan diverifikasi kemudian dianalisis menggunakan pendekatan Structural Equation Model (SEM). Hasil dari analisis menemukan bahwa variabel hubungan dengan pemasok dan modal manusia berpengaruh positif terhadap keunggulan bersaing pembudi daya dan juga berpengaruh positif kepada performa usaha budi daya tersebut. Variabel hubungan dengan pelanggan tidak berpengaruh baik terhadap keunggulan bersaing maupun performa usaha. Dari hasil ini diharapkan pemerintah bisa mengintervensi dalam bentuk perbaikan manajemen rantai pasokan udang vaname dengan meningkatkan kompetensi masing-masing anggota rantai pasok sehingga dapat optimal pada posisinya.

Title: The Effect of Supply Chain Management on The Business Performance of Vaname Shrimp Farming in The Province of Bali and East Java

Vaname is one of Indonesia’s leading export commodities in the international market. The exported vaname are the products from aquaculture business which are spread in various provinces in Indonesia, so an optimal supply chain is needed to support this business. The purpose of this study is to analyze supply chain management affects the competitive advantage of a vaname farming business and the impact on the performance of the business. The research sites are East Java and Bali because of the strong connectivity between each farmer in both locations. The collected data is verified and then analyzed using the Structural Equation Model (SEM) approach. The results of the analysis concluded that the relationship between suppliers and human capital variables had a positive effect on the competitive advantage of farmers and also had a positive effect on the performance of the aquaculture business. While the relationship with customer variables do not affect both competitive advantage and business performance. From this result, the government is expected to be able to intervene in the form of improved management of the vaname supply chain by increasing the competence of each member of the supply chain so that it can be optimally positioned. 


Keywords


performa usaha; budi daya; udang vaname; rantai pasok; structural equation model

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DOI: http://dx.doi.org/10.15578/marina.v6i2.8474

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Diterbitkan Oleh:

Balai Besar Riset Sosial Ekonomi Kelautan dan Perikanan
bekerjasama dengan
Indonesian Marine and Fisheries Socio-Economics Research Network