STRATEGI PENGURANGAN BIAYA LOGISTIK PERIKANAN LELE (Clarias sp.)
Abstract
ABSTRAK
Ikan lele merupakan high perishable product yang membutuhkan penanganan khusus sehingga menimbulkan biaya logistik kepada konsumen. Penelitian ini dilakukan untuk menganalisis biaya logistik di sepanjang rantai pasok perikanan lele dan menyusun strategi untuk pengurangan biaya logistik tersebut. Penelitian ini berlokasi di Kabupaten Sleman, Kulon Progo, dan Bantul D.I. Yogyakarta pada bulan Januari hingga Maret 2018. Data diperoleh dengan melakukan in-depth interview kepada 30 responden yang ditentukan dengan purposive sampling dan snowball sampling. Adapun metode untuk perhitungan dan analisis biaya logistik adalah activity-based costing (ABC) sedangkan metode untuk penyusunan strategi adalah activity-based management (ABM). Hasil perhitungan biaya logistik menunjukkan bahwa aktivitas procurement memiliki beban biaya tertinggi yaitu sebesar 90,012% dari total biaya keseluruhan. Adapun rekomendasi strategi yang dapat dilakukan untuk pengurangan biaya logistik adalah menggunakan pakan tambahan untuk tier petani ikan, menerapkan pull stretegy untuk tier pengepul, dan menerapkan few supplier yang bersikap responsif dan fleksibel untuk tier pengecer.
Title: Strategies To Reducing Logistics Cost Of Catfish (Clarias sp.)
ABSTRACT
Catfish is a high perishable product that requires special handling so certainly lead to logistics costs to consumers. This study was conducted to analyze the logistics costs along catfish supply chain and develop strategies for reducing logistics costs. This research was located in Sleman, Kulon Progo, and Bantul Regency of D.I. Yogyakarta and conducted in January to March 2018. Data were obtained by in-depth interview to 30 respondents determined by purposive sampling and snowball sampling. The method for calculating and analyzing logistics costs is activity-based costing (ABC) while the method for strategy development is activity-based management (ABM). Results of logistics calculation costs indicate that procurement activities have the highest cost, which is equal to 90.012% of total cost. The recommended strategies for reducing logistics costs are using additional feed for fish farmers, implementing pull strategy for collectors, and applying a few suppliers that are responsive and flexible for retailers.
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DOI: http://dx.doi.org/10.15578/jsekp.v13i2.7090
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